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Transcript

Substack on Film: Viv Chen

The fashion writer talks San Francisco style
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has built a thriving fashion community in a city not known for its sartorial sensibilities: San Francisco. Her Substack, , explores style through a distinctly local lens: What does your Berkeley Bowl grocery run outfit reveal about you? Which sweater works best when you’re waiting for a Hella Wet Levain loaf from Acme on a deceptively sunny-but-breezy day? We joined Viv aboard a classic cable car to bum around the city and discuss people-watching, fashion’s socio-political dimensions, and her readers’ hyper-niche fashion questions.

This film is the latest in our Substack on Film series, directed and shot by

in 16mm. Check out previous editions, featuring Mac Barnett and Jon Klassen, Jasmine Sun, and Violet Witchel. And stay tuned for more Substack on Film in the coming weeks.

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