I’m writing a book about the state of the media that will be published later this year. It’s called How to Save the Media. You can pre-order it here:
It’s a bold title, I know. But there’s little doubt that the media is in crisis. Even as it seems that more news is being consumed than ever, it hardly feels like we’re getting smarter. Mad kings rule the media economy and reap the rewards. News organizations are doing mass layoffs. Impartial reporting is out; jestergooning is in.
But I believe there’s reason to hope. I’ve seen what can happen when publishers take ownership and audiences directly support the work they believe in. I’ve seen a new media market grow from nothing and watched once-struggling writers find financial security. I’ve seen them build new institutions, giving rise to a generation of fresh voices. And I’ve seen audiences vote for the culture they want to see, funding the voices and perspectives they value—leading to more than 5 million paid subscriptions on this platform alone.
So I’m capturing this pivotal time in the pages of a book.
How to Save the Media is about this era of transition, where old gatekeepers give way to new opportunities and direct relationships reign supreme. It’s about an emerging ecosystem where success doesn’t have to depend on who you know or how well you cater to an algorithm. It shows a way to recover from the collapse of traditional media, and escape the deranging effects of the attention economy.
This book tackles the biggest questions facing the media and society, from how to protect the free press to how to resist a robot uprising, taking readers into rooms with some of the biggest media power players of our time, including berserk billionaires and heroic hacks. I’ll blend insider access with outsider perspective, drawing on my history in media and tech across two decades and three continents, from scrabbling freelance journalist to co-founder of Substack. You’ll see how we got here and where we’re going next—from the temple to the garden.
How to Save the Media will be published by Authors Equity, a new publishing company that practices what this book preaches: authors retain full ownership of their work and receive the majority of the sales revenue. The cover art is by my exceptional colleague Joro Chen.
Pre-orders are available now. They matter more than many people realize; they’re what determine whether a book breaks through and reaches a wider audience. So consider pre-ordering if you believe in a different future for media: one where creators own their work, audiences help shape the culture they want to thrive, and power flows to people rather than platforms. This is about saving the media—but also about making it better than it’s ever been.